How to produce high-value food using less space, the use of water and energy, food safety and security, and ways in which horticultural products can contribute to healthy nutrition and a healthy living and working environment. Also important are solutions that lead to efficient, profitable and sustainable horticultural chains.

Our contribution is only part of the solution to the global food problem. In parts of Africa, farmers first have to take the step from no-tech to low-tech. The entire process is increasingly focused on interaction and exchange. Today the principal means of innovation is public-private cooperation and partnership (PPP). The horticultural sector must introduce farmers in developing regions to the know-how we have in northwestern Europe, such as more advanced growing techniques, the use of artificial fertiliser, water management and cultivation in tunnels and greenhouses.

More and better with less
We have the world’s most sustainable production chains, with a focus on plants and technology. As the major social and economic global challenges force us to do more with less, ‘more and better with less’ is a key ambition of the Dutch horticulture sector. Production chains must deliver larger yields and meet high quality standards, while using less energy, space, labour, pesticides, nutrients and water.

Worth more together
In a partnership, you achieve more and you create more value. This is true in all areas, from improving a company's image and encouraging training and employment, to implementing socially responsible business practices and gaining expert knowledge of the market. The horticultural industry guarantees valuable products. Cooperation in the chain – from producer to consumer – further increases the market value of such products. This is why industry partners all work together.